Well ... I was in a meeting today and talked about geodesy. A guy looked at me and said "what on earth is geodesy?". I thought I did well with my response as (a) it took less than a minute and (b) his head wasn't spinning by the end (or he hid it well). It's a tricky path we walk. We don't want to scare people with our geoids and spheroids (don't worry, you can get cream for them) but there is no point glossing over facts so much that nobody gets the impact of what you are saying. There is an immense skill in being a scientist preaching to non-scientists. But it's invaluable that we do it, and do it well.
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